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Ryan Powell
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Ryan Powell is the Head of Innovation and Media Business at the Vienna-based International Press Institute.
He is a journalist and media business advisor with twelve years’ experience helping independent media grow and achieve financial and editorial sustainability. In his current position, he leads and designs a portfolio of funding, training and advisory programmes supporting independent media around the world. He supports publishers in pursuit of diversified revenue models, audience-centric distribution and content strategies, and future proofed editorial formats using innovation, business development and strategic planning methodologies.
In 2024, he co-authored guidebook to revenue generation and editorial innovation, introducing pricing strategy, value proposition and management strategies for a range of ad-, content- and service-based revenue types.
Before joining IPI, he was head of an Austrian magazine's product and publishing divisions, and advised media organizations in Europe and Africa on revenue diversification and product strategy. He published in and reported for CNN International, the World Bank, the Center for International Media Assistance, Huffington Post and others from Dar es Salaam, Berlin, Istanbul, Accra and Vienna.
He is a journalist and media business advisor with twelve years’ experience helping independent media grow and achieve financial and editorial sustainability. In his current position, he leads and designs a portfolio of funding, training and advisory programmes supporting independent media around the world. He supports publishers in pursuit of diversified revenue models, audience-centric distribution and content strategies, and future proofed editorial formats using innovation, business development and strategic planning methodologies.
In 2024, he co-authored guidebook to revenue generation and editorial innovation, introducing pricing strategy, value proposition and management strategies for a range of ad-, content- and service-based revenue types.
Before joining IPI, he was head of an Austrian magazine's product and publishing divisions, and advised media organizations in Europe and Africa on revenue diversification and product strategy. He published in and reported for CNN International, the World Bank, the Center for International Media Assistance, Huffington Post and others from Dar es Salaam, Berlin, Istanbul, Accra and Vienna.