Unplugging to reconnect: creating premium offline experiences to recharge membership

Data

Ven 11 aprile 2025

Orari

14:00 - 14:50

Ingresso

Gratuito

Distanza da te

Calcolo distanza...

As digital media becomes a relentless stream of information, audiences are increasingly craving opportunities to disconnect from their screens and reconnect with the world around them. Community-centered newsrooms are tapping into this shift by offering more premium offline experiences as part of their membership programs. From multi-day immersive events and thematic tours to the revival of popular print products, this session will explore how news organizations are innovating beyond digital content to combat burnout, foster loyalty, and grow memberships. Whether you're looking to spark inspiration for your own membership offerings or seeking strategies to reimagine audience engagement, this session will provide actionable insights and fresh ideas.
Moderated by Mary Walter-Brown.

#media #digital_engagement #offline_experience #membership #audience_engagement #loyalty #print_media #innovation

Modificato più di un mese fa

Pagine coinvolte

Festival Internazionale del Giornalismo

Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.

Giornalismo

Pagina tematica del giornalismo

Hotel Brufani

Dal 1884 il Sina Brufani è l'unico hotel 5 stelle lusso che domina il centro storico di Perugia con la sua vista panoramica sulle verdi valli dell'Umbria.

Natalia Antelava

Natalia Antelava is a co-founder and editor-in-chief of Coda Story, an award-winning newsroom that covers the roots of global crises. Originally from Tbilisi, Georgia, Natalia started her journalism career in West Africa and has been BBC's resident correspondent in the Caucasus, Central Asia, Middle East, Washington DC and India. She has covered wars in Georgia, Ukraine and Iraq and reported undercover from Burma, Yemen and Uzbekistan. Her investigations into human rights abuses in Central Asia, Iraq and the United States have won her a number of awards. Natalia has also written for the Guardian, Forbes magazine, New Yorker and CNN. She is the author of Coda's weekly Disinfo Matters newsletter and the host of a narrative podcast Undercurrents: Tech, Tyrants and Us, Coda’s collaboration with Audible which tells stories of people whose lives were turned upside down when digital technology collided with tyrants.

Fran Beighton

Fran Beighton is Head of Growth at Daily Maverick in South Africa. As Head of Growth, Fran oversees over 70% of the revenue efforts at Daily Maverick including membership, grant and philanthropic funding, the live journalism division, e-commerce and the book publishing division. During her six years with the publication, Fran and her team have grown the membership base to 32,000 members from a starting base of 200, launched numerous new divisions, and have been the grateful recipients of multiple national and international awards.

Mostra tutto (7)

Info / Biglietti

Luogo evento

Sina Brufani, Piazza Italia, 12, 06121 Perugia PG, Italia