Going direct to consumer: redefining media in the age of constant disruption

Descrizione

The days of legacy media as the sole gatekeepers of news and information are over. Social media shattered the traditional model, paving the way for a new era where sports leagues, content creators, and even intergovernmental organizations bypass intermediaries to engage directly with their audiences.
Join us for an insightful conversation with Ian Phillips, a former AP executive who is now transforming how the United Nations is directly sharing news and information around the globe, independent journalist Carole Cadwalladr, who has written for the Guardian for over 20 years and is now building a direct audience on Substack, and Sophia Smith Galer, a former BBC reporter, now creating social content for more than 800,000 followers around the world.
This candid discussion will explore how this powerful trend is challenging the status quo and creating opportunities for innovation in content delivery, audience engagement, and revenue generation. This session is essential for anyone looking to understand and adapt to the future of media.
Moderated by Mary Walter-Brown.