Next Gen News: conoscere l'audience del futuro
Fri 19 April 2024
17:00 - 17:25
Free
Calculating distance...
News producers need to take steps now to secure their future audiences. In this session, FT Strategies will share the findings of an 8-month research project (conducted in collaboration with Medill School of Journalism, Northwestern) exploring the news preferences of the next generation of consumers. The session will bring to life some of the voices of the next generation with anecdotes, quotes, and observations, as well as insightful observations and provocations from some of the leading thinkers in the industry.
Sponsored by FT Strategies.
Modified more than a month ago
Pages involved
Hotel Brufani
Dal 1884 il Sina Brufani è l'unico hotel 5 stelle lusso che domina il centro storico di Perugia con la sua vista panoramica sulle verdi valli dell'Umbria.
George Montagu
George Montagu is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, Next Gen News, National Theatre and various leading news publishers. Prior to joining FT Strategies, George spent four years guiding FT's data strategy and their future approach to marketing and advertising. George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
Pagina tematica del giornalismo