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41.8307851
12.4717344
I brand si raccontano
Date
Wed 04 December 2024
Timings
17:00
Entry
Free
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Presentazione del libro BrandTelling di Francesco Giorgino e Marco Francesco Mazzù
Intervengono Giuliana Carosi e Francesco Giorgino
A cura di Egea
A partire dall’intreccio tra branding e storytelling, esploriamo come la narrazione dei brand sia diventata un essenziale strumento di marketing. L'efficacia del BrandTelling è ulteriormente ampliata dalla rapida evoluzione digitale, che consente l’uso di contenuti di storytelling su più piattaforme secondo il modello della comunicazione integrata e del marketing relazionale.