How can we make climate training effective and engaging for a sceptical newsroom?

As AI-fueled disinformation and news avoidance rises in Europe and elsewhere, newsrooms need to stand strong against climate and science deniers populating top levels of government, as well as learn how to meet their audiences where they are.
In this panel, hear best practices and takeaways from experiences training generalists on climate and science topics in small and large news teams. The case studies discussed in this panel target journalists from all beats, not just specialised reporters, including journalists who may not have previously been interested in climate or science topics.
You will hear how Covering Climate Now helped train local TV stations in southeastern conservative US states on climate change, how France Télévisions brought hundreds of its journalists and editors to a 2-day mandatory training with scientists, how CBC is expanding its science and climate training to its regional reporters, and how Agence France-Presse has trained hundreds of general news journalists and fact-checkers on greenwashing.
Moderated by Ivan Couronne.

• #climate change #journalism #science communication #media training #fact-checking #disinformation #audience engagement #cultural awareness